Market research can make or break your strategies – understand the trends shaping banking right now.

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Today's banks must adapt or risk falling behind. With technology heavily influencing how customers interact with their money and neobanks and fintechs capturing more and more market share, traditional financial institutions face a call for change.

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Combining market research firm Suzy’s proprietary data and CEO Matt Britton’s advice, this whitepaper spotlights how FIs can remain competitive. It’s a top down view of how factors like consumers' financial health, AI, and social media are coming together to form the perfect storm in the financial industry.

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​What you’ll learn in this guide:
 

• Strategies for competing in a fintech-driven
  market: Understand the impact of neobanks and embedded finance on traditional banking and where incumbents can differentiate.
   

• Gen AI’s impact on consultative financial services: Learn how services like mortgage brokering and wealth management will be impacted by generative AI and what that will mean for the workforce as well as the institution.
   

• How to address consumer financial stress: Discover the role FIs need to play as consumers grapple with financial stress and how new products and services are impacting consumers’ wellbeing.
  
  Gain the knowledge to not only keep up but lead the future of banking—download the whitepaper now.