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Subscription economy: Evolution not revolution

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Consumers are spending more on subscriptions year over year.
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But keeping them engaged with a good subscription management experience is no small feat.

 

To learn how subscription businesses can reduce churn and drive loyalty with flexible
offerings, Mastercard partnered with FT Strategies and Savanta.

In this report, we surveyed over 2,000 consumers and 100 subscription business executives.

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Download to learn:
 

  • How to win back serial churners and increase loyalty
     

  • Why 80% of Gen Z and millennials would change banks for a banking app with a subscription management function
     

  • How to re-engage the 1 in 10 subscribers who are inactive

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